Knowledge

It’s time for the data, market research & insight industry to improve its marketing.

Publications View All

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The media doesn’t care about you. How to use PR to make them care

In insights we have historically been bad at communicating beyond our profession. As a result, many people don’t understand the importance of good research and the value of what we do. Our e-book is the perfect introduction to the ways in which you can use PR to capture the attention of the media, and consequently build better relationships with them.

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Five things you (really) need to know about insights marketing

There are five things that crop up repeatedly in marketing for data, research and insights - and are particularly problematic to marketing and communications within the market research industry. Thankfully, we have five realistic solutions for these problems.

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Network Research unveils customer insight aggregation tool | News Posted on February 14, 2016
by Camilla Baker

Fabric, Network Research's new knowledge management tool, aggregates customer feedback from multiple sources, including CRM systems and survey data. Source: Network Research unveils customer insight aggregation tool | News

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Greetings, Bug Insights! Posted on March 10, 2016
by Camilla Baker

Keen as Mustard would like to send a warm welcome to our newest client, Bug Insights.  Based in Atlanta and Woodlands, Texas, Bug Insights offers research and consulting to service companies throughout the US. Using its newly developed conjoint tool

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